Online marketing: Are you taking advantage of industry websites?

It is natural for anyone involved with SEO to constantly think in terms of ‘inbound links’ to the website being marketed. However, thinking only in terms of links is a narrow view of online marketing, as it could prevent one from taking advantage of several opportunities that may not necessarily result in a link, but provide one with valuable exposure that is after all the ultimate goal. Here, we like to reiterate a theme we constantly strive to remind ourselves in our organisation, that SEO is only a means to an end, not the end in itself and that there are several means to that end. Continue reading